Miniso is a Chinese-based multinational retail brand specializes in a specializes in a variety of products, Including household items, consumer goods, cosmetics, toys, and other lifestyle products. Miniso operates its global business under its brand slogan ” Life is for fun “. Miniso’s intention is to enable the young generation to enjoy life through affordable, well-designed, and high-quality products. To meet the needs of young consumers, Miniso innovates through co-branding partnerships with popular license holders, its excellent designs, and trendy technology, and launches products that are visually pleasing (Aesthetic), minimalistic, easy, practical to use and fun to play with.